Marketing ProJects
Bohemian Rhapsody
The project:
As member of the
20th Century Fox Germany
team in 2018, I was able to participate in
marketing the Freddie Mercury biopic for the German market. The movie was Fox' biggest hit in 2018 and also its last before being taken over by
Disney.
My role:
I assisted the product and trade marketing managers in developing and executing various marketing campaigns, managing budgets and coordinating agencies, such as for the production of ads for TV, radio, print, digital. I was furthermore able to gain insights on the execution of PR and 3rd party promotion campaigns.
Social Media Marketing
The project:
To
market (new) video services of the agency
Gerwin Media GmbH to recurring clients,
gain potential new customers and build a community, an Instagram page was set-up.
My role:
I developed the creative concept of the page using a combination of making-of and end-product to showcase the work behind the scenes and the video and animation products resulting of it.
I created the content (text, image, video), published the posts and managed the community.
Usability and Customer Journeys
The project:
For a
consulting challenge
- as part of my Master's degree - me and my team consulted
Fashioncheque, a fashion gift card brand, with the goal of
optimising their webshop's revenue share and performance based on customer needs.
My role:
As part of the usability team, I was in charge of
conceptualising, conducting, and analysing usability tests
with webshop users. Different measures such as time-on-task and a standardised UX-test (UEQ) were used to
quantify UX-performance and map the customer journeys
including pre- and post-service. Based on these data-driven insights, recommendations were provided to the client to improve their webshop's UX and performance.
